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e-marketing and g:cast title
 
E-mail marketing is one of the most effective ways to keep in touch with customers. It is generally cost-effective, and if done properly, can help build brand awareness and loyalty.
 
At a typical cost of only a few pence per message, it's a bargain compared to traditional direct mail at £1 or more per piece. In addition, response rates on e-mail marketing are strong, ranging from five to 35% depending on the industry and format. Response rates for traditional mail averages in the 1-3% range.
 
Grid Design have developed a specialised video e-mail technology called g:cast, if you would like to find out about this technology please contact us directly to find out more.
 
Increase the power of e-mail marketing by adding video. Using professionally produced video within e-mail, without the need for plug ins, now you can use the power of video and e-mail together to sell your products and services. Imagine TV adverts in your in box, with Grid Design this is a reality, see the applications below:
applications for g:cast title
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Lead generation
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Exhibitions or other events
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Product launch, promotion or update
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Part of an advertising campaign
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Direct mail marketing campaign
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Invitation/Announcements
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Event follow-up
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E-learning
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Invitations, Greetings or other Events
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Corporate communications
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Competitions
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some of the benefits of g:cast title
Quick, reliable, cost effective delivery of information.
Can embed various ‘links’ within your g:cast template, such as Contact Us, Callback service, forward to a friend, register, email or link to your web site or specific URL’s within your web site.
Integral support to any mixed marketing initiative
More cost effective than direct mail
The quality is significantly smoother and superior to all other streaming products
g:cast does not require any plug-ins or downloads. It works with Windows 95, 98, 2000, XP and NT4
Once downloaded the g:cast presentation is always available to view – whether or not the viewer is connected to the internet
Existing video and flash presentations can be given a g:cast ‘wrapper’
The g:cast presentation can fire off further presentations through a manual click on a link
g:cast can provide embedded sound files with static images that reduce still further the file size but retain the impact.
Scrolling text can support the video message and will repeat until the user select another email message.
The video message can be repeated if the user so desires with a simple “sweep” of the mouse over the “video box”.

Contact us directly to find out more.

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